Local Entrepreneur Celebrates National Recognition with Small Business Sunday Win

A Milton Keynes entrepreneur has received national recognition after winning the Small Business Sunday (SBS) award, an initiative founded by retail entrepreneur Theo Paphitis.

Renu Elston, founder of Profectus Accounting, was selected as one of the latest winners of the prestigious weekly award, which celebrates outstanding small businesses across the UK.

The SBS initiative, established in 2010, has become a prominent platform for recognising entrepreneurial talent. Each week, a small number of businesses are chosen by Theo Paphitis and promoted to a wide audience via social media, providing a significant boost in visibility and credibility.

For Elston, the recognition represents an important milestone in her business journey. Winners of the award typically benefit from increased online engagement, new customer enquiries and access to an established network of small business owners across the country.

The programme also offers longer-term opportunities, including networking events and ongoing support through the SBS community. Many previous winners have used the exposure to expand their reach and accelerate growth.

The success of Profectus Accounting highlights the strength of the small business sector in Milton Keynes, where entrepreneurs continue to demonstrate resilience and innovation despite ongoing economic pressures.

As a new SBS winner, Elston is now well positioned to build on this momentum, using the national recognition to further develop her business and connect with a wider audience.